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Demand and Supply Planning in Retail Operations

Received: 29 September 2014     Accepted: 5 October 2014     Published: 11 December 2014
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Abstract

The research represents a comprehensive study of retail operation. The paper elaborates a broad perspective of a demand and supply chain which interacts with macro and micro environmental factors and translates it into a customer requirement. The authors describe on different techniques and tools on demand and supply planning which leads to an optimized level of inventory, less cash outflow, higher product varieties and a greater customer satisfaction. Eventually fulfilling all these ensures increase in sales and profits to stakeholders; an ultimate objective of a firm. This paper demonstrates a holistic view on how a firm’s supply chain operates as a whole. In addition, this study also highlights some retail examples in the US as well as in Bangladesh which unlock further frontiers for the practitioners and prospective researchers to replenish their practices as well as expertise in the retail industry respectively.

Published in International Journal of Business and Economics Research (Volume 3, Issue 6-1)

This article belongs to the Special Issue Supply Chain Management: Its Theory and Applications

DOI 10.11648/j.ijber.s.2014030601.18
Page(s) 51-56
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2014. Published by Science Publishing Group

Keywords

Vendor Managed Inventory (VMI), Electronic Data Interchange (EDI), Collaborative Planning, Forecasting and Replenishment (CPFR), Enterprise Resource Planning (ERP), Supply Chain, Demand & Supply

References
[1] Saleheen, F., Miraz, M., Habib, Dr. Md. Mamun., Hanafi, Dr. Zurina., “Challenges of Warehouse Operations: A Case Study in Retail Supermarket”, International Journal of Supply Chain Management (IJSCM), 2014 “In Print”, Vol.3, No.4, ISSN 2050-7399, 01.
[2] Hubner, A., Kuhn, H. and Sternbeck, M., "Demand and supply chain planning in grocery retail: an operations planning framework", International Journal of Retail & Distribution Management, 2013, Vol. 41 Iss 7 pp. 512 – 530.
[3] Hu¨bner, A. (2011), Retail Category Management. Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning, Springer, Berlin
[4] Hu¨bner, A. and Kuhn, H., “Retail category management: state-of-the-art review of quantitative research and software applications in assortment and shelf space planning”, Omega, 2012, Vol. 40, No. 2, pp. 199-209
[5] Nakano, M., “Collaborative forecasting and planning in supply chains: The impact on performance in Japanese Manufacturers”, International Journal of Physical Distribution & Logistics Management, 2009, Vol. 39 Iss 2 pp. 84 – 105.
[6] Kahn, K.B. and Mentzer, J.T. (1996), “Logistics and interdepartmental integration”, International Journal of Physical Distribution & Logistics Management, Vol. 26 No. 8, pp. 6-14.
[7] Robins, G. (1994), “Sailing into ECR’s unchartered waters”, Stores, Vol. 76, No. 10, pp. 43-4.
[8] Bowersox, D.J., Closs, D.J. and Stank, T.P. (1999), 21st Century Logistics: Making Supply Chain Integration a Reality, Council of Logistics Management, Oak Brook, IL.
[9] Barratt, M. and Oliveira, A.,”Exploring the experiences of collaborative planning initiatives”, International Journal of Physical Distribution & Logistics Management (IJPDLM), 2001, Vol.31, No.4, pp.266-289.
[10] Blair, N.,”Minding the store: with inventory reduction measures under way in the warehouse, executives are eyeing similar strategies based on store-level”, Supermarket News, 1998, 19 January, Vol.48, No.3,pp.81-2.
[11] Waller, A., “The globalisation of business: the role of supply chain management”, 1998, Management Focus, No. 11.
[12] Rainbird, M., “Demand and supply chains: the value catalyst”, International Journal of Physical Distribution & Logistics Management (IJPDLM), 2004, Vol 34, ISS 3 / 4 pp. 230-250.
[13] Martin Christopher, Helen Peck, Denis Towill, "A taxonomy for selecting global supply chain strategies",The International Journal of Logistics Management, 2006, Vol. 17 Iss: 2, pp.277 – 287.
[14] Fisher, M.L. (1997), “What is the right supply chain for your product”, Harvard Business Review, March/April, pp. 105-16.
[15] Hammer, M. (2001), The Agenda, Crown Publishing Group, New York, NY.
[16] MacMillan, I.C. and McGrath, R.G. (1997), “Discovering new points of differentiation”, Harvard Business Review, Vol. 75, July/August, p. 133.
[17] Cao, Lan L. and Marc Dupuis (2009), “Core Competences, Strategy and Performance: The Case of International Retailers in China,” International Review of Retail, Distribution and Consumer Research, 19 (4), 349–69.
[18] Swoboda, B, “Transferring the Retail Format Successfully into Foreign Countries”, Journal of International Marketing, American Marketing Association, 2013, Vol. 21, No. 1, 2013, pp. 81–109
[19] James W. Hamister, "Supply chain management practices in small retailers", International Journal of Retail & Distribution Management, 2012, Vol. 40, Iss : 6 pp. 427 – 450.
[20] Abd El-Aal, M., El-Sharief, M., Ezz El-Deen, A. and Nasser, A.; “A Framework for Evaluating And Comparing Inventory Control Policies In Supply Chains”, Journal of Engineering Sciences, Assiut University, March 2010, Vol. 38, No. 2, pp. 449-465.
[21] Gooner, R.A., Morgan, N.A. and Perreault, W.D. (2011), “Is retail category management worth the effort (and does a category captain help or hinder)?”, Journal of Marketing, Vol. 75, pp. 18-33.
[22] Sussams, J.,"The Impact of Logistics on Retailing and Physical Distribution", Logistics Information Management, Vol. 7 Iss 1 pp. 36 – 40.
[23] Jinxiang Gu, Marc Goetschalckx, Leon F. McGinnis (2007), Research on warehouse operation: A comprehensive review, European Journal of Operational Research, volume 177, 1-21.
Cite This Article
  • APA Style

    Ferdoush Saleheen, Md. Mamun Habib, Bishwajit Banik Pathik, Zurina Hanafi. (2014). Demand and Supply Planning in Retail Operations. International Journal of Business and Economics Research, 3(6-1), 51-56. https://doi.org/10.11648/j.ijber.s.2014030601.18

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    ACS Style

    Ferdoush Saleheen; Md. Mamun Habib; Bishwajit Banik Pathik; Zurina Hanafi. Demand and Supply Planning in Retail Operations. Int. J. Bus. Econ. Res. 2014, 3(6-1), 51-56. doi: 10.11648/j.ijber.s.2014030601.18

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    AMA Style

    Ferdoush Saleheen, Md. Mamun Habib, Bishwajit Banik Pathik, Zurina Hanafi. Demand and Supply Planning in Retail Operations. Int J Bus Econ Res. 2014;3(6-1):51-56. doi: 10.11648/j.ijber.s.2014030601.18

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  • @article{10.11648/j.ijber.s.2014030601.18,
      author = {Ferdoush Saleheen and Md. Mamun Habib and Bishwajit Banik Pathik and Zurina Hanafi},
      title = {Demand and Supply Planning in Retail Operations},
      journal = {International Journal of Business and Economics Research},
      volume = {3},
      number = {6-1},
      pages = {51-56},
      doi = {10.11648/j.ijber.s.2014030601.18},
      url = {https://doi.org/10.11648/j.ijber.s.2014030601.18},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.s.2014030601.18},
      abstract = {The research represents a comprehensive study of retail operation. The paper elaborates a broad perspective of a demand and supply chain which interacts with macro and micro environmental factors and translates it into a customer requirement. The authors describe on different techniques and tools on demand and supply planning which leads to an optimized level of inventory, less cash outflow, higher product varieties and a greater customer satisfaction. Eventually fulfilling all these ensures increase in sales and profits to stakeholders; an ultimate objective of a firm.  This paper demonstrates a holistic view on how a firm’s supply chain operates as a whole. In addition, this study also highlights some retail examples in the US as well as in Bangladesh which unlock further frontiers for the practitioners and prospective researchers to replenish their practices as well as expertise in the retail industry respectively.},
     year = {2014}
    }
    

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  • TY  - JOUR
    T1  - Demand and Supply Planning in Retail Operations
    AU  - Ferdoush Saleheen
    AU  - Md. Mamun Habib
    AU  - Bishwajit Banik Pathik
    AU  - Zurina Hanafi
    Y1  - 2014/12/11
    PY  - 2014
    N1  - https://doi.org/10.11648/j.ijber.s.2014030601.18
    DO  - 10.11648/j.ijber.s.2014030601.18
    T2  - International Journal of Business and Economics Research
    JF  - International Journal of Business and Economics Research
    JO  - International Journal of Business and Economics Research
    SP  - 51
    EP  - 56
    PB  - Science Publishing Group
    SN  - 2328-756X
    UR  - https://doi.org/10.11648/j.ijber.s.2014030601.18
    AB  - The research represents a comprehensive study of retail operation. The paper elaborates a broad perspective of a demand and supply chain which interacts with macro and micro environmental factors and translates it into a customer requirement. The authors describe on different techniques and tools on demand and supply planning which leads to an optimized level of inventory, less cash outflow, higher product varieties and a greater customer satisfaction. Eventually fulfilling all these ensures increase in sales and profits to stakeholders; an ultimate objective of a firm.  This paper demonstrates a holistic view on how a firm’s supply chain operates as a whole. In addition, this study also highlights some retail examples in the US as well as in Bangladesh which unlock further frontiers for the practitioners and prospective researchers to replenish their practices as well as expertise in the retail industry respectively.
    VL  - 3
    IS  - 6-1
    ER  - 

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Author Information
  • School of Quantitative Sciences, Universiti Utara Malaysia (UUM), Kedah, Malaysia

  • School of Quantitative Sciences, Universiti Utara Malaysia (UUM), Kedah, Malaysia

  • Dept. of Electrical and Electronic Engineering, American International University-Bangladesh (AIUB), Bangladesh

  • School of Quantitative Sciences, Universiti Utara Malaysia (UUM), Kedah, Malaysia

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